Chad Wenzel

Lead company-wide growth strategy spanning marketing, revenue operations, product positioning, SaaS subscriptions, enterprise fleet licensing, OEM integrations, affiliate partnerships, and strategic accounts. Develop go-to-market strategy, product messaging, pricing architecture, and executive sales enablement for aviation SaaS products serving MROs, OEMs, fleet operators, brokers, flight schools, and owner/operators. Position and launch AI-driven capabilities, digital logbook intelligence, maintenance visibility, pre-buy solutions, affiliate networks, dealer programs, and fleet management offerings. Drive aviation-industry partnership development and executive presentations with OEMs, technology partners, MRO networks, universities, and aviation ecosystem stakeholders. Build multi-channel growth programs across trade shows, dealer education, partner enablement, customer success, enterprise demonstrations, targeted outreach, and thought-leadership messaging.

Directed North American commercial operations for a leading manufacturer of firefighter turnout gear and protective equipment, aligning brand presence, channel coverage, distributor performance, and customer acquisition strategy. Strengthened dealer, distributor, and representative alignment to improve market coverage, channel execution, sales enablement, and territorial performance. Led contract negotiations and long-term agreements with major metropolitan fire departments while supporting premium brand positioning in a highly specialized protective-equipment market.

Led sales, marketing, national account growth, business development, and strategic partnerships for a premier national fuel supply and distribution organization serving high-profile commercial customers. Managed national account and regional mobile fueling teams while developing marketing and partner strategies to expand customer reach, service coverage, and market visibility. Created and scaled the FuelNow distributor/carrier partner network across multiple states, strengthening brand reach and local service capability for national accounts.

Owned sales, marketing, business development, logistics, customer service, support operations, strategic planning, and P&L leadership for major business units within one of the nation's largest downstream oil, energy, logistics, and fuel providers. Led business direction and strategic planning for a $4B+ platform, managing 30 direct reports and 250+ support staff while aligning marketing, customer operations, and growth execution. Developed new sales and marketing channels throughout the U.S., Canada, and Mexico, expanding customer access, brand visibility, distribution capabilities, and commercial reach. Served as executive sponsor for ERP platform development and rollout to improve customer experience, commercial support, sales functionality, and operational scalability. Led acquisition strategy and integration efforts, successfully closing eight acquisitions in two years.

Created and launched an entirely new commercial products business unit, including marketing strategy, brand architecture, product positioning, pricing, packaging, distribution strategy, and national/international go-to-market execution. Built the company's Diesel Exhaust Fluid business from concept to market leadership, creating the leading marketed DEF brand globally and establishing the platform as a category-defining growth engine. Directed aviation, industrial, OEM, DEF, runway deicer, and specialty chemical product lines within a $3B global organization, leading both marketing and sales strategy across multiple market segments. Managed global distribution strategy across the U.S., Latin America, Europe, and the Caribbean while building a network of 1,400+ distributor and manufacturer representative partners. Managed strategic OEM relationships including CNH, John Deere, AGCO, Caterpillar, GM, Ford, BMW, and Mercedes, supporting co-marketing, product placement, and commercial expansion.

Led sales, marketing, dealer development, product launch execution, and business development across an 11-state Southeast region for a global tire manufacturer. Outperformed regional quota of $36M by delivering $52M in revenue, making the region one of the company's top-performing markets. Conducted regional training for dealers and distributors, introduced product launches and campaigns, and supported 31 regional distribution centers and 1,000 OEM dealers under national agreements.