Description
[redacted] is hiring a Senior Vice President, Global Marketing, to be based in Basel, Switzerland.
Summary
Manage and direct Global Marketing & Communications, Customer Standards and Market Knowledge of [redacted], a wholly owned subsidiary of General Dynamic’s parent company representing multiple global locations.
Main Responsibilities
Directly accountable for developing, shaping and implementing a cohesive and differentiated Marketing Strategy to increase brand awareness
Lead and develop a global team of marketing professionals directly responsible for brand creation and development, advertising, social media and outreach, media relations, event management, and customer loyalty programs
Set short and long terms goals for internal teams that are aligned with the Company\'s key priorities
Prepare and manage the Marketing department\'s budget and expenditures
Build stellar relationships with media and stakeholders through creative PR strategies
Monitor all marketing campaigns with the objective of keeping them relevant and dynamic
Prioritize marketing projects and allocate resources accordingly
Prepare regular reports and presentations on marketing metrics
Conduct market analysis to identify challenges and opportunities for growth
Provide guidance and ideas to organize effective marketing events
Forecast hiring needs and implement associated workforce plans for the Marketing department
Participate in the quarterly and annual planning of the Company\'s objectives
Direct and lead the businesses effective presence and impact at industry trade shows
Manage effective design and implementation of a digital strategy for [redacted] brand
Track competitors activities
Provide management and oversight of the Communications department
Minimum Requirements
Accredited College BS Degree in Marketing, Communications or related field
Proven work experience as a VP of Marketing, Marketing Director, or other senior level role
Proven ability to build and lead strong teams
Demonstrated experience designing and implementing successful marketing campaigns
Experience with CRM software and digital marketing tools and techniques
Strong leadership skills
Excellent communications skills
Strong analytical and project management skills
Strategic mindset, with ability to make difficult decisions